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By using the website you agree with this disclaimer. The content (including text, images, information, etc.), hereinafter referred to as "content", has been compiled by us with the utmost care. We accept no liability for any inaccuracies or omissions in the content. We are not responsible for the content of files or websites we link to on our website. We do not guarantee that the website will function without errors or interruptions. We explicitly reject any liability with respect to the undisturbed use of this website.

Any rights (including copyrights, trademark rights, and any other intellectual property rights) in relation to all or part of the content of the website vest in Merchant Insight Consulting B.V. or third parties. It is not allowed to use the content commercially without prior written permission from us or the third party holders of the (intellectual property) rights.

We reserve the right to change or modify the information and content provided on or via this website, including the text of this disclaimer at any time without notice. It is therefore advisable to periodically check whether the content provided on or via this website, including the text of this disclaimer, has changed.

Dutch law is applicable to (the use of) this website, the content and the disclaimer. All disputes arising out of or in connection with the website, the content and this disclaimer will exclusively be judged by the competent court in Amsterdam.

This disclaimer was last updated and / or amended on 1 September 2016.

Disclaimer and Privacy Statement: Text

Privacy Policy

We respect your privacy and ensure that the information you provide is treated confidentially. We process personal data in accordance with the requirements of the General Data Protection Regulation (GDPR). References in this Privacy policy to "we," "us" are to Merchant Insight Consulting B.V. and Merchant Academy B.V., with registered offices at Hasebroekstraat 11-1, 1053 CL, Amsterdam, The Netherlands.

This Privacy policy explains how we process your personal data.

We process your personal data in order to send you information about our services, sending newsletters and invitations, making offers to you, fulfilling our legal obligations and/or to enable you to use our website and its content and/or for the purpose of our customer management.

If you contact us via this website your data are saved. However, your data are not saved longer than is necessary, for example for as long as you wish to receive information about our services, for providing a complete answer to your question or for finalising a relevant matter.

The processing of your personal data is based on the following grounds:

  • Your consent;

  • the preparation or performance of an agreement with you;

  • compliance with a legal obligations;

  • our legitimate interests

When we process personal data on the basis of your consent, you can always revoke your consent.

We can have a legitimate interest to process your personal data, namely direct marketing, update personal data, to improve our products and services, web statistics, to resolve disputes or legal procedures.

We can legally or contractually be obliged to process your personal data. The processing of your personal data can also be necessary to enter into a contract with you. In these cases we can only continue our relationship with you when you provide us with the needed personal data.

Our website uses functional, analytical and tracking cookies. A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you first visit this website.

We collect visitor data to optimize our website and tailor it to your needs. In addition, we use the visitor data for statistical surveys of the surfing behavior of visitors to our website and to offer other products and/or services and we place cookies that keep track of your surfing behavior so that we can offer customized content.

The collected data are anonymous as far as possible and, without your explicit consent, never disclosed to third parties. Our employees are required to safeguard the confidentiality of your information.

You are free to disable cookies through your browser. Keep in mind that it is possible that our website will no longer work optimally.

We use the following cookies (Name - purpose - provider - storage period):

ForceFlashSite - When viewing a mobile site it will force the server to display the non-mobile version and avoid redirecting to the mobile site - Wix - Session

Hs - Security - Wix - Session

smSession - Identifies logged in site members - Wix - Two weeks

XSRF-TOKEN - Security - Wix - Session

svSession - Identifies unique visitors and tracks a visitor's sessions on a site - Wix - Two years

RequestID - Tracks visitor behavior and measures site performance - Wix - Session

SSR-Cashing - Indicates how a site was rendered - Wix - Session

TS* - Security - Wix - Session

TS01******* - Security - Wix - Session

TSxxxxxx - Security - Wix - Session

TSxxxxxxx_d - Security - Wix - Session

These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages visited.

If we refer to the social media LinkedIn, Twitter and Facebook on our website. These buttons can be used to promote or share our website or information about our firm and our services on these social media. However, we are not responsible for the privacy policy of LinkedIn, Twitter and Facebook since these third parties determine how these social media buttons work. Using a social media button places a ‘social media cookie’. By doing so the social media recognize you when you wish to share something via those social media. Cookies are small text files that are placed on your computer. You can delete the saved cookies via your internet browser.

The privacy policy of these social media providers changes regularly. You can read the privacy policies of LinkedIn, Twitter and Facebook by clicking on these links. By clicking on these links, you can read more about how these third parties deal with your personal data.

On a regular basis we issue a newsletter or send an invitation. The aim is to share news about the our services. You will receive this newsletter or invitations only if you have given explicit consent for this purpose. Every newsletter or invitation has an unsubscribe option. The e-mail addresses that we receive for sending our newsletter or invitations are not used for other purposes, unless you have given us consent for this purpose, and will never be given to third parties without your explicit consent.

We employ other parties to process personal data on our behalf. These re our hosting providers. We will never give your personal data to third parties unless (i) this data is transferred to a processor hired by us for the purposes summarized in this Privacy policy, with which we have entered into an agreement ensuring that the processor provides adequate guarantees for the protection of this personal data, (ii) we are obliged on the basis of a statutory provision to forward personal data to a competent authority, or (iii) we are obliged by a court order to provide this data to a third party.

You have the following rights in relation to the processing of your personal data.

Right to access

You have the right to access the personal data which we process. When requested we will provide you with an overview of how we process your personal data. We reserve the right to charge you a reasonable fee for administrative costs in case you request more than one overview.

Right of rectification

Upon your request, we will correct or supplement your inaccurate or incomplete personal data.

Right to erasure

You have the right to request the erasure of your personal data. We are only obliged to comply with your request in one of the following cases:

  • your personal data is no longer necessary for the purposes for which they were originally collected and processed;

  • you withdraw your consent and there are no other legal grounds for the processing;

  • you object to the processing and we have no legitimate grounds for the processing;

  • your personal data has been unlawfully processed;

  • your personal data has to be erased to comply with a legal obligation to which we are subject

After we have received your request we ill notify you about whether we can fulfill your request or not. In case we cannot fulfill your request we will let you know on which grounds.

Right to restriction of processing

You have the right to temporarily cease the processing of your personal data in one of the following cases:

  • you contest the accuracy of your personal data, during a period which allows us to verify the accuracy of your personal data

  • the processing is unlawful and you oppose to the erasure of your personal data and request restriction of the processing instead;

  • we do not need your personal data anymore for the purpose of our processing, but you require your personal data for the establishment, exercise or defense of legal claims

Right to object

You have the right to object against the processing of your personal data in one of the following cases:

  • the processing is based upon our legitimate interests;

  • we process your personal data for direct marketing;

  • we process your personal data for scientific/historical research purposes or statistical purposes

We reserve the right to deny your request when we can demonstrate compelling legitimate grounds for the processing which override your interests, or when the processing is necessary for the establishment, execution or defense of legal claims.

Right to data portability

You have the right to receive the personal data, which you have provided to us in a structured, commonly used and machine-eadable format and to transmit the personal data to another controller. Upon request we can transmit the personal data for you, if this is technically feasible. The right to data portability can only be exercised when the two following grounds have been met:

  • the processing is based on your consent or on the performance of a contract; and

  • the processing is carrie out by automated means

You can send us a request to exercise one of your rights mentioned above. We reserve the right to take steps to authenticate your identify before we fulfill your request. We will answer your request free of charge, however reserve the right to charge a reasonable fee for carrying out your request in case your request is excessive or is manifestly unfounded.

You can send your request to Be as clear and precise as possible in your email. In any case state which right you want to exercise and on what grounds. In general we will answer your request within one month after we receive your request. In case we need more time we will inform you within one month after receipt of your request that we need a maximum of another two months. Within this period of time we will notify you about whether we can fulfill your request or not. In case we cannot fulfill your request we will let you know on what ground(s).

If you have any complaints or comments about our privacy practices we would appreciate it if you could seek contact with us first. Together we can try to find and take away the source of your complaint.

At any given time you have the right to send a complaint about our privacy practices to the authorized supervisory body of your country. You may also indicate in writing that you do not wish to be approached by us. Your questions and/or written responses may be sent to the following address:

Merchant Insight Consulting B.V. / Merchant Academy B.V.
Hasebroekstraat 11 - 1

We reserve the right to amend this privacy policy at any time. The latest version of our Privacy policy can be found on our website. It is therefore advisable to consult the privacy policy on our website on a regular basis.

This privacy policy was last supplemented and/or amended on 01 June 2019.

Disclaimer and Privacy Statement: Text
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